Gamification is the process of incorporating game design elements and principles into non-game contexts to engage and motivate individuals, enhance user experience, and solve problems. It leverages the psychological predisposition of people to engage in gaming by creating an interactive, fun, and rewarding environment in various areas such as education, business, health, and social causes. Jio Engage implemented various gamification strategies to make the platform more interactive and rewarding for users. These strategies included daily coin incentives that encouraged regular interaction with the platform.