Problem Identified:

Consumers often find it challenging to access genuine, high-quality handcrafted products directly from traditional Indian weavers and artisans. Middlemen dilute authenticity, leading to inflated prices and reduced quality.
Many talented artisans struggle with limited reach and exposure, making it difficult for them to sell their products beyond their local markets. With the rise of mass-produced goods, traditional Indian weaving and crafting techniques are fading, and fewer artisans are continuing these heritage skills due to a lack of demand and recognition.

Challenges Faced:

1. Establishing Trust in Quality and Authenticity - Convincing consumers that the products offered are not only handcrafted but also of premium quality, sourced directly from artisans

2. Educating the Market - Introducing consumers to the rich history, cultural significance, and intricacies behind handloom and artisan products

3. Scaling Artisan Involvement - Bringing on board a large network of artisans and weavers from different regions of India, ensuring that they are able to meet market demands without compromising on the authenticity of their craft.

Opportunity Sizing:

1. Growing Demand for Handcrafted, Sustainable Products - People are increasingly inclined toward supporting local artisans and owning products with a story and heritage.

2. Large Artisan Base in India - Indian handlooms and fabrics have a unique appeal not only within India but also to a global audience seeking cultural and premium handmade products.

3. Custom and Out-of-the-Box Products - By offering unusual fabric-based products through "The Unexplored" section, KalaKriti stands out in the market, catering to niche audiences looking for artistic and out-of-the-ordinary items.

Features of the Product:

1. Direct Access to Authentic Artisan Goods- KalaKriti bridges the gap between artisans and consumers, ensuring genuine handcrafted products.

2. Wide Range of Handloom & Artisan Products - From traditional sarees and sherwanis in the Handloom Collection to innovative fabric-based home décor and art in The Unexplored section, consumers have access to a diverse array of unique, high-quality items.

3. Customizable and Unique Creations - Customers can access not only traditional products but also creative and bespoke items, such as saree-based curtains or silk wall art, which blend Indian culture with modern design.

4. Storytelling Through Craft - Each product comes with its own story, offering consumers insights into the artisan’s background, the region it comes from, and the heritage behind the craft, enriching the overall shopping experience.