Problem Identified

Traditional retail shopping have long wait times for fitting rooms, which often leads to customer frustration, abandoned purchases, and inefficiencies in store operations. Customers are deterred by the uncertainty of waiting in line, and retailers struggle with managing these queues effectively, resulting in a negative impact on sales and customer satisfaction.

Challenges Faced

Developing a solution that integrates seamlessly into the existing retail environment without disrupting store operations, ensuring that the system could provide accurate real-time updates on wait times while keeping customers engaged with personalized recommendations and convincing retailers to adopt new technology and overcoming potential resistance to change are significant hurdles

Hypothesis on which this Product is Based

A digital queue management system can significantly reduce customer wait times and improve their overall shopping experience. By providing real-time updates and personalized product recommendations, the system not only keeps customers engaged but also increases the likelihood of additional purchases, thereby enhancing both customer satisfaction and store profitability.

Opportunity Sizing

The opportunity for De-Q in the Indian market is substantial, with over 600,000 fashion retail stores nationwide. If De-Q captures even a small percentage of organized retail stores, it could represent a multi-million dollar market. Given the importance of fitting rooms in driving in-store purchases, the potential for widespread adoption and impact is significant, making this a highly lucrative opportunity in the fast-growing Indian retail sector.