Problem Statement:

Participants were required to devise a strategy for VictoRizz to effectively enter and capture the sports training and development market, addressing key components such as market analysis, competitive positioning, marketing and sales approach, product development, partnerships, and financial projections.

Key Objectives:

1. Market Analysis: Identify target markets, estimate market size and growth, and evaluate consumer needs and trends.

2. Competitive Landscape: Analyze key competitors, assess their strengths and weaknesses, and determine VictoRizz’s unique value proposition.

3. Go-to-Market Strategy: Recommend optimal market entry modes, develop marketing and sales strategies, and propose a pricing model.

4. Product Development: Identify key features for the website and mobile application, and outline necessary technology requirements.

5. Partnerships and Collaborations: Identify potential partners and develop a plan to onboard expert coaches and trainers.

6. Financial Projections: Define revenue models, develop financial projections, and estimate funding requirements.

7. Risk Management: Identify potential risks and propose mitigation strategies.