Problem Statement:

We were tasked with creating a strategy to scale up Fevicol Relam by addressing awareness gaps among key stakeholders (woodworking contractors, homeowners, and dealers) and encouraging the use of this product for furniture renovation, which allows new laminate to be directly pasted over old laminate, avoiding the messy and cumbersome traditional methods.

Deliverables:

1. Market Opportunity Sizing: Estimate the market potential for Fevicol Relam.

2. Marketing Plan:

   • Develop a value proposition for each of the three stakeholders (contractors, homeowners, dealers).

   • Identify communication mediums.

   • Formulate a communication strategy and approach.

3. Additional Opportunities: Propose any further ideas or opportunities for Fevicol Relam’s growth​