GRAD Galderma Case Challenge
GRAD Galderma Case Challenge
GRAD Galderma Case Challenge
The inaugural GRAD by Galderma case competition challenged us, as B-School students across India, to tackle real-world issues in the skincare and dermatology industry. We were tasked with developing innovative go-to-market strategies and solutions from the ground up. The focus was on boosting product trials and conversions for Galderma's Cetaphil moisturizer range, particularly in the highly competitive and crowded skincare market. Through this challenge, we explored the barriers to product adoption, crafted cost-effective targeting strategies, and proposed new growth opportunities for Galderma beyond its current offerings.
The inaugural GRAD by Galderma case competition challenged us, as B-School students across India, to tackle real-world issues in the skincare and dermatology industry. We were tasked with developing innovative go-to-market strategies and solutions from the ground up. The focus was on boosting product trials and conversions for Galderma's Cetaphil moisturizer range, particularly in the highly competitive and crowded skincare market. Through this challenge, we explored the barriers to product adoption, crafted cost-effective targeting strategies, and proposed new growth opportunities for Galderma beyond its current offerings.
The inaugural GRAD by Galderma case competition challenged us, as B-School students across India, to tackle real-world issues in the skincare and dermatology industry. We were tasked with developing innovative go-to-market strategies and solutions from the ground up. The focus was on boosting product trials and conversions for Galderma's Cetaphil moisturizer range, particularly in the highly competitive and crowded skincare market. Through this challenge, we explored the barriers to product adoption, crafted cost-effective targeting strategies, and proposed new growth opportunities for Galderma beyond its current offerings.
